Press & Media Centre
The story of how Australians take back their equity.
Unreserved is the flat-fee, AI-powered platform helping Australians sell their homes without a traditional agent, and keep the tens of thousands that would have gone to commission. Everything a journalist needs is on this page.
Fast facts
The numbers behind the commission story.
Everything a journalist needs to frame the real cost of selling a home in Australia.
From $900
Flat fee to go live
5 states
Licensed in VIC, NSW, QLD, SA and WA
AI-powered
Valuations · matching · pricing
About Unreserved
The boilerplate.
Unreserved is an Australian proptech platform that lets people sell their home without a traditional real estate agent, and without paying a percentage-based commission. Instead of handing over 2–3% of the sale price, sellers pay a flat fee and keep the rest of their equity.
The platform replaces the parts of an agent’s job that buyers and sellers actually pay for, using AI: instant property valuations built on comparable sales and public data, automated buyer matching and enquiry handling, campaign strategy, and pricing guidance. Its Bid-Smart feature runs a transparent reverse auction so buyers compete openly, with no manufactured urgency and no hidden fees.
Where a traditional agent earns more when a home sells higher, but also when it sells fast and cheap; Unreserved’s flat fee keeps its interests aligned with the seller’s. The company is licensed in VIC, NSW, QLD, SA and WA, without the cost base of a physical office network, and is building toward a fully automated sale process from first buyer enquiry through to close.
For journalists
Story angles we can speak to.
Ben Williams is available for comment, data and interviews. A few angles we have evidence and a point of view on:
What buyers actually do: inside 19 private-sale campaigns
9,105 portal views and 77 enquiries of our own campaign data, published in full. 97% of buyer engagement is photo views, the Statement of Information is opened once per 253 views, and not one buyer mentioned the missing agent.
Read the data report Data · Cost of livingThe commission Australians don’t realise they’re paying
What 2–3% really costs in dollars across capital cities, and where sellers stand to keep the most by going flat-fee.
Read the report AI · ProptechWhat happens when AI does the agent’s job
Valuations, buyer matching and pricing without a human taking a percentage, and what that means for a commission industry worth billions.
Read the briefing Consumer · How-toSelling without an agent, and not getting burned
The practical playbook for private sales in Australia, plus the myths that keep sellers paying commission.
Read the playbookTaking on the commission model
Why a founder built a platform designed to make the traditional agent obsolete, and how the economics actually work.
Founder
Ben Williams
Ben Williams founded Unreserved to fix what he saw as the most expensive open secret in Australian real estate: sellers paying tens of thousands in commission for work that data and AI can now do better. He leads product, strategy and growth at the company.
He is available for interviews, expert commentary on the property market and agent fees, and can provide data on commission costs and private-sale trends across Australia.
“Sellers pay $30,000 for someone to open doors and run an ad. We built the platform that does the rest.“
Brand assets
Logo pack.
Please don’t recolour, rotate, stretch or reconstruct the mark. Keep clearspace of ¼ the logo height. Minimum width 120px digital.
Brand basics: Primary colour Electric Blue #0042E6 · Typeface Manrope · Tagline “Sell smarter. Not harder.” · Handle @unreserved_real_estate.ai · Web unreservedrealestate.com.au. High-res PNG, founder headshots and product screenshots available on request. add png + screenshots
Media enquiries.
For interviews, data, commentary or embargoed access to upcoming reports.
Ben Williams, Founder