DIY WITH SMART TOOLS
Sell your home privately, without an agent
Stay in control and keep the commission. List on realestate.com.au, Domain, Homely and View for a flat $900, track every buyer, and run the negotiation yourself.
A private home sale means selling your property directly to the buyer, without a real estate agent and without paying commission. It is legal in every Australian state and territory. You still need a licensed conveyancer or solicitor to prepare the contract of sale. Unreserved lists your home on realestate.com.au, Domain, Homely and View for a flat fee of $900, then gives you the dashboard, pricing data and offer tools to run the sale yourself.
WHY PRIVATE
Everything you need for a private home sale
Unreserved lets you list and sell your property privately on the major Australian portals, without an agent, for a flat $900.
You get full setup, pricing guidance, and simple tools to manage enquiries and track buyer interest.
You make every decision, and you keep more of what your home sells for. Want the full process first? Read the guide to selling your home privately.
ONE DASHBOARD
Run your private sale from one dashboard
See your enquiries, offers, buyer activity, and documents in one view, so nothing slips past you.
THE TOOLS
The tools behind better private sales.
Private selling works when you have the right structure behind you. Unreserved gives you the tools, guidance, and buyer data to make confident decisions at every stage of the sale.
Know exactly who’s interested
Track every buyer, from first view to final offer. See who’s serious, who’s watching, and when interest is building.
Price with confidence
Clear pricing guidance based on actual buyer behaviour, not opinions. Avoid underselling.
Stay on top of every offer
All offers captured, organised, and easy to compare in one place.
Negotiate with clarity
Structured workflows help you respond to buyers the right way, at the right time.
Keep buyers engaged automatically
Automated follow-ups and reminders keep buyers active throughout the process.
See everything in one place
From enquiries to offers to buyer activity, everything is centralised in a clear dashboard.
HOW IT WORKS
How the Unreserved private sale works
Four simple steps from listing to sold. No agents, no commission.
List Your Property
Set your price range and go live. No agents, no auctions.
Receive Offers
Qualified buyers submit offers directly to you.
Negotiate
Compare offers side by side and counter with confidence.
Finalise Your Sale
Accept the best offer and complete on your terms.
WHAT IT COSTS
A private home sale costs $900, not $20,700
Agents charge a percentage. Unreserved charges a flat fee. Here is the same $700,000 sale, both ways.
| Cost | Traditional agent | Unreserved |
|---|---|---|
| Commission at 2.5% | $17,500 | $0 |
| GST on commission | $1,750 | $0 |
| Vendor paid advertising | ~$5,000 | Included |
| Flat platform fee | $0 | $900 |
| Total cost to sell | ~$20,700 | $900 |
| You keep | — | $23,350 more |
Based on a $700,000 sale at 2.5% commission. Australian agents charge between 1.8% and 3.5%, so on a $1.2M sale an agent takes $21,600 to $42,000. Run your own numbers on the commission savings calculator, or compare our plans.
NEGOTIATE
Negotiate without an agent, using real buyer data
You see how buyers engage in real time, instead of relying on assumptions or an agent’s read of the room.
Every view, enquiry, and offer builds a clearer picture of demand, so you know when to push, when to wait, and when to accept.
COMPETITION
Get buyers competing, without paying commission
One offer rarely drives a strong price. Several live offers do. Keep multiple buyers engaged at the same time and you build the pressure that lifts offers.
That gives you leverage in the negotiation and a stronger final price.
FREE PROPERTY VALUATION
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Get Your Free ValuationQUESTIONS
Private home sales: common questions
Do I need an agent to sell my home?
No. Selling your home privately is legal in every Australian state and territory. You do need a licensed conveyancer or solicitor to prepare the contract of sale and handle settlement, which is a legal requirement whether or not an agent is involved.
Unreserved gives you the structure, tools and process an agent would run, and keeps you in control. The disclosure rules vary by state, so check the requirements where you are selling.
Can I still get the best price without an agent?
Yes. Buyer demand and the competition between buyers set your price. Whether an agent is involved does not.
Unreserved brings buyers together and lets you manage offers your way. You watch how buyers respond and push for a stronger result, rather than taking an early offer on an agent’s say-so.
How much does it cost to sell with Unreserved?
Unreserved charges a flat fee of $900, with no commission. A traditional agent selling the same $700,000 home charges around $17,500 in commission plus $1,750 GST plus roughly $5,000 in advertising, totalling about $20,700.
You keep the difference, which is about $23,350 on that sale. No percentage commission at settlement, and no lock-in contract.
Can I list on realestate.com.au without an agent?
Not directly. REA Group only accepts listings from licensed agencies, so every private seller needs a licensed intermediary.
Unreserved holds the agency licence and lists your property on realestate.com.au, Domain, Homely and View for a flat fee, so your home appears alongside agent listings.
How does the selling process actually work?
You list your property, then attract and manage buyer interest through the platform.
As buyers engage, you track their interest, take offers, and reply direct. The platform keeps you organised from the first enquiry through negotiation to the signed sale, with no middleman in between.
Do I need experience to sell my home myself?
No. The platform guides you through each step, so you always know what to do next.
It walks you from setting up your listing to handling buyer conversations and offers. First-time seller or not, you get the support and direction to run the sale yourself.
READY WHEN YOU ARE
Ready to sell privately?
A flat $900, no commission. You get AI guidance and real-time buyer data, plus licensed agents on hand when you want them.
Still deciding? Compare private treaty, auction and flat-fee selling · Work out your commission savings · Compare plans