Articles
Honest takes for sellers.
Field reports, market data, anti-commission essays. Plain English, no agent spin.
Featured
This week’s read.
Victoria · 16 min read
How to sell your house without a real estate agent in Victoria (2026 complete guide)
A complete, step-by-step roadmap — Section 32, pricing, photography, inspections, offers, and settlement. Specific Victorian legal requirements covered.
Ben Williams · 8 May 2026
The archive
Every article.
Commission · 5 min
Sell your home without paying outrageous commission fees
Agents charge 1.8–3.5% — up to $42,000 on a $1.2M home. Here’s how a flat fee plus AI valuation keeps that money where it belongs: with you.
Ben Williams · 2 June 2026
Opinion · 8 min
The job real estate agents are paid for stopped existing around 2015
Every job the traditional agent was paid for has been automated or commoditised — most by tools they now pay a subscription to use. So what are you still paying 2% for?
Ben Williams · 14 May 2026
Presentation · 7 min
Preparing your home for inspections
First impressions decide your campaign. Decluttering, staging, repairs and styling — how to present your home so buyers feel compelled to bid.
Ben Williams · 15 May 2026
Legal · 10 min
Understanding contracts of sale and vendor statements
A plain-English breakdown of the legal documents required when selling in Australia. Section 32s, contracts, timing — without a solicitor’s bill.
Ben Williams · 15 May 2026
Founder field notes · 11 min
I listed my own home on Unreserved. Here’s what Week 1 actually looked like.
18,201 impressions. 458 views. Four enquiries. The unedited Week 1 funnel from my Cape Schanck listing — and the call I’m making before week two closes.
Ben Williams · 15 May 2026
Selling privately · 10 min
Preparing your home for sale: the 4-week plan that adds thousands
A clean, structured 4-week prep plan — repairs, decluttering, styling, photography — that consistently lifts buyer interest and final sale price.
Ben Williams · 13 May 2026
Selling tips · 12 min
How to price your home without an agent
A practical, three-input framework for setting a defensible price — without an agent telling you what it is.
Ben Williams · 9 May 2026
Commission · 11 min
Real estate agent commission in Australia: rates, fees and how to pay less (2026)
Average commission is 2.0–2.5% metro, up to 3.5% regional. On $950k that’s $19k–$23k before marketing. Three legitimate ways to reduce it.
Ben Williams · 26 April 2026
Selling privately · 14 min
The best way to sell your home without an agent in Australia (2026 guide)
A 2026 comparison of every legitimate FSBO option in Australia — what they actually do, where they fall short, and how to pick the right one.
Ben Williams · 12 April 2026
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